### Metric Guide

#### Click Through Rate

###### Description

Click Through Rate is a measure of how often users click on a link in relation to the total number of times that link was viewed. It's expressed as a percentage and calculated by dividing the total number of clicks by the total number of views. For example, if a link has been viewed 100 times and clicked on 10 times, its CTR would be 10%.

###### Calculation

$$\frac{Count\:of\:Clicks}{Count\:of\:Impressions}$$
###### Importance

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Metrics Frameworks

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