Metric Guide

Sales Qualified Lead


A sales qualified lead (SQL) is an individual or organization that has indicated interest in a company’s product or service. They have gone through the initial stages of discovery and have provided enough information to make them a viable candidate for purchase. For many businesses, SQLs are an important step in the sales process as they represent potential customers who are further along in their journey.


An SQL is someone who has expressed interest in your product or service but needs more convincing before making a purchase. These leads have typically been pre-qualified by marketing teams who have determined that they meet certain criteria, such as having the right job title, company size, budget, etc.


When done correctly, identifying sales qualified leads can provide valuable insights into customer behavior and preferences. By tracking which leads become customers and which ones don't, companies can gain better understanding of what works when targeting potential customers. This data can be used to refine marketing strategies and target more effectively in future campaigns. Additionally, tracking SQLs provides insight into how long it takes for prospective customers to make a purchase decision, allowing businesses to adjust their timelines accordingly. Sales qualified leads are essential for any business looking to expand its customer base and increase revenue. By tracking which leads become customers and which ones don't, companies can gain valuable insights into customer behavior that will help them create more effective marketing strategies going forward. Additionally, understanding the timeline between lead generation and purchase decisions helps businesses plan their own timelines accordingly—allowing them to move prospects further along the sales funnel quickly and efficiently. If you're looking for ways to grow your business, identifying sales qualified leads should be one of your top priorities!

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