Metric Guide

Customer Satisfaction Score


Customer satisfaction scores are an invaluable tool for businesses looking to understand how satisfied their customers are with their products and services. They provide valuable insights into what works well—and what needs work—in order to ensure that all client experiences are both enjoyable and profitable for everyone involved. By using these scores effectively, companies can make informed decisions about how best to meet the needs of their target audience while also delivering exceptional results across all areas of operation.


A customer satisfaction score (CSAT) is an objective measure of how satisfied customers are with their overall experience with a company or product. Typically, businesses will ask customers to rate their level of satisfaction on a scale from one to ten, where one indicates dissatisfaction and ten indicates extreme satisfaction. This numerical rating system helps businesses understand at a glance how customers are feeling about their products and services. It also makes it easier for companies to compare the performance of different products or services over time.


Customer satisfaction scores are important because they provide valuable insights into customer behavior and preferences. By understanding customers’ needs, companies can better tailor their offerings and create experiences that are more likely to result in repeat business and higher levels of loyalty. Additionally, having up-to-date data on customer satisfaction can help companies identify areas where they may need to focus more attention or resources in order to improve the customer experience. For example, if customers consistently report low levels of satisfaction with a particular feature or service, the company may need to invest more resources into improving that element of the experience in order to increase overall customer satisfaction.

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