Metric Guide

Net Promoter Score


Understanding your customer’s satisfaction with your product or service is key to growing your business. A Net Promoter Score (NPS) is a metric used by many companies to measure the customer experience. It provides an indication of customer loyalty and gives insight into how customers interact with a company. The NPS system provides an easy way for businesses to measure customer loyalty while also gaining valuable insights into how customers interact with their products or services so they can make necessary improvements as needed. By utilizing this metric, businesses can create more satisfied customers who become lifelong advocates for their brand!


The NPS system works by asking customers to rate their satisfaction on a scale from 0-10, with 10 being extremely satisfied and 0 being completely unsatisfied. Customers are asked to respond to one simple question—how likely are you to recommend this product or service to someone else? Based on their response, customers are grouped into three categories: promoters, passives, and detractors. Promoters are those customers who gave a rating of 9-10 and are considered loyal enthusiasts who will keep buying from you and advocate for your company. Passives are those who gave a rating of 7-8 and may be somewhat satisfied but still have room for improvement in terms of their overall experience with your products or services. Detractors are those who gave a rating of 0-6 and could have had an unpleasant experience or may not have received what they expected from your product or service.


The biggest benefit of using an NPS system is that it allows you to gain valuable insight into how customers feel about your business from their perspective, as opposed to relying solely on internal metrics such as sales numbers or website traffic data. This helps you identify areas where improvements can be made in order to create a better experience for customers and increase customer loyalty over time. Additionally, the NPS system allows you to track changes in customer sentiment over time so you can quickly identify any shifts in opinion regarding your products or services that need addressing.

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