### Metric Guide

###### Description

Return on ad spend, or ROAS, is a term used to measure the efficacy of an advertisement campaign. It is a key metric in determining the effectiveness of an ad campaign and how much money it generates compared to its cost. In essence, ROAS measures how successful your ads are at driving business objectives and profitability. Let’s break down what makes up a ROAS calculation and why it’s important.

###### Calculation

Return on Ad Spend (ROAS) is calculated by taking the total revenue generated from an advertising campaign and dividing it by the amount spent on that particular campaign. The resulting number reflects how much profit was made for every dollar spent on advertising. For example, if a company spends $$100 on an ad campaign and generates$$120 in revenue from that same ad campaign, their ROAS would be 120%. This means that for every dollar invested into this particular ad campaign, the company earned $$1.20 back in return.$$\frac{Amount\:Generated\:from\:Ads}{Amount\:Spent\:on\:Ads}
###### Importance

Return on Ad Spend is important because it gives companies an easy way to measure their success when it comes to advertising campaigns. By calculating their ROAS, companies can quickly evaluate which campaigns are generating more profit than others and make adjustments accordingly. Additionally, by keeping track of their overall ROAS over time, companies can see if they are consistently improving or declining in their efficiency when it comes to creating profitable campaigns. This data can help inform future decisions about where to invest their dollars in order to generate maximum returns.

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