### Metric Guide

#### Net Profit

###### Description

Net profit, also known as “net income” or “bottom line”, is a term that represents the remaining amount after subtracting all costs associated with producing a product or service from the total revenue generated by said product or service. It should be noted that total revenue, in this case, does not include any taxes or other outside fees. A company’s net profit can change drastically from year to year depending on production costs and pricing changes.

###### Calculation

Calculating net profit requires a few simple steps that can help shed light on important information about a company’s performance. The first step is to calculate gross profit which is equal to total revenue minus cost of goods sold (COGS). This figure will give you a good starting point for understanding the profitability of your business but does not factor in other expenses such as wages and rent payments which are needed for day-to-day operations. To get your final number you must then subtract all expenses (including COGS) from your total revenue which will give you your net profit number.

$$Revenue-Variable\:Cost$$
###### Importance

Once you have calculated your net profit number it's time to start analyzing it in order to identify any trends or areas of improvement needed within the organization. By comparing one period's results with another period's results (i.e., quarter-to-quarter) you can easily spot areas that may need attention such as increasing sales or reducing costs in order to make sure profits are increasing over time instead of decreasing. Additionally, by tracking these numbers over long periods of time it becomes easier to spot seasonal trends that could be used for forecasting future sales and profits for the organization. Net profit represents an essential metric when evaluating the overall health of an organization as it directly reflects how much money an organization made after accounting for expenses associated with production costs and overhead expenses like wages and rent payments. By tracking this number over time, business owners can better understand where they are succeeding and where they may need additional help in order to ensure profitable growth into the future. Businesses should regularly review their company’s net profit numbers so they can make informed decisions about resource allocation and budgeting for their organization moving forward.

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