an individual who interacts with your platform in some way within a certain time period.

asking customers to rate their satisfaction on a scale from 0-10, with 10 being extremely satisfied and 0 being completely unsatisfied.

divide total revenue by the total number of users during a given period of time.

the total amount of money that a customer will spend at your business over the course of their entire life as your customer.

a lead that has been identified as having the potential to become a customer as a result of product usage.

an index that measures the strength of customer relationships, providing insight into how healthy a relationship is.

an objective measure of how satisfied customers are with their overall experience with a company or product.

the number of customers who actually make use of a product or service after they purchase it.